Jaclyn Cosmetics Beauty Products Store
Jaclyn Hill transitioned from the screen to the vanity by launching Jaclyn Cosmetics, a brand built on the philosophy of achieving that signature, high-glam glow. Her debut in 2019 brought the beauty world the So Rich Lipsticks, a collection of 20 creamy nudes packed with luxurious murumuru and mango butters for the ultimate velvet finish. Every product, from the almond oil-infused primers to the refreshing lavender-scented setting sprays, was designed to blur the line between professional artistry and everyday wear. While the brand officially sunset its operations in early 2024, its legacy remains rooted in those dew-inducing formulas and skin-perfecting tints that fans adored.
Top Jaclyn Cosmetics Beauty Products
Jaclyn Cosmetics So Rich Lipstick
This buttery, collagen-infused lipstick launched the brand into the spotlight with 20 diverse nude shades designed to provide a velvet-matte finish.
Jaclyn Cosmetics Skin Perfecting Blurring Tint
A fan-favorite for everyday wear, this sheer tint uses beta-glucan and sodium hyaluronate to bridge the gap between high-performance skincare and breathable makeup.
Jaclyn Cosmetics Mood Light Luminous Powder
Designed to act as a real-life filter, this brightening finishing powder delivers a soft-focus glow that enhances the skin without the heavy texture of traditional highlighters.
Dive into the high-glam world of Jaclyn Cosmetics, where influencer expertise met bold artistry to create a line of products designed for the ultimate beauty enthusiast.
Iconic Product Categories
Signature Lip Collections
Elevate your pout with a range of lip products that specialized in the perfect nude aesthetic and buttery textures. This category featured the famous So Rich Lipsticks, known for their ultra-creamy formulas infused with collagen and exotic nut butters.
Artistry Eyeshadows and Palettes
Transform your look with pigment-packed palettes that brought Jaclyn Hill’s professional makeup tutorials to your own vanity. These eyeshadows were curated to offer seamless blendability and high-impact shimmer for both everyday wear and red-carpet moments.
Skin-Perfecting Supplies and Essentials
Achieve a flawless canvas using professional-grade primers, blurring tints, and setting sprays designed to lock in a dewy finish. These beauty supplies focused on hydration, utilizing ingredients like squalane and almond oil to ensure the skin looked filtered in any light.
Community Reflections
Sarah Jenkins: “I remember the absolute chaos of the 2019 launch, but once I finally got my hands on the So Rich Lipstick in the shade ‘Nude AF,’ I was genuinely impressed by the texture. It felt incredibly luxurious and smelled like a dream, though I spent the first week triple-checking the bullet for any of the quality issues everyone was talking about online. Despite the brand’s rocky history, that specific lipstick stayed in my daily rotation for years because the murumuru butter formula was so hydrating.”
Michael Rossi: “As a long-time follower of Jaclyn, I had high expectations for the Skin Perfecting Blurring Tint, and it actually delivered a beautiful, light-coverage glow that didn’t feel heavy. I used it with the All Set Setting Spray, and the combination gave my skin this incredible lavender-scented freshness that lasted through my entire work shift. It’s a shame the company faced so many hurdles because the actual R&D on the hydration-focused products felt ahead of its time for influencer brands.”
Elena Rodriguez: “The eyeshadow palettes were the highlight for me, especially the warm tones that Jaclyn is so famous for using in her videos. The mattes were a bit dusty, but the shimmers had a ‘wet’ look that was hard to find elsewhere without spending a fortune. It was a bittersweet experience being a customer—the products often looked stunning on my vanity, but the constant news about the brand shutting down made it hard to stay loyal to the line.”
Jaclyn Cosmetics FAQ
Is Jaclyn Cosmetics still in business?
The brand officially ceased operations in early 2024, with Jaclyn Hill announcing on January 1, 2024, that she was closing the doors to the company for the foreseeable future. While the website remained active until supplies lasted, the business is no longer operational as of 2026.
What happened during the 2019 lipstick launch?
The initial launch of the So Rich Lipsticks was met with significant controversy when customers reported finding “fuzz,” air bubbles, and a gritty texture in their products. The brand attributed these issues to fibers from quality-control gloves and improper ingredient blending, eventually resulting in a full refund for all customers regardless of their satisfaction.
Can I still get a refund for my purchase?
Currently, refunds are likely unavailable as the brand has shut down and its parent company, Forma Brands, previously underwent bankruptcy proceedings. During the initial 2019 crisis, the brand offered a seamless refund process via email, but with the business now closed, standard customer service channels are inactive.
Who actually owned Jaclyn Cosmetics?
Although marketed as her namesake brand, it was later revealed during Forma Brands’ bankruptcy filings that the parent company owned 100% of Jaclyn Cosmetics. Jaclyn Hill functioned as the face of the brand and a lead collaborator rather than the sole independent owner.
Where can I find Jaclyn Cosmetics products now?
Since the official store is closed, leftover stock can occasionally be found at discount retailers like Marshall’s or TJ Maxx, or through third-party resale marketplaces. However, buyers should be cautious regarding the shelf life and expiration dates of these remaining items.